Programmatic partner

Of this matters for your programmatic targeting.5. Personalized solutions: In programmatic marketing, there’s no “one size fits for all” solution. Every brand and campaign is unique, be it for awareness, engagement, action or sales. A proactive B2B programmatic partner delivers personalized solutions within an estimated budget to help brands reach revenue goals.6. Measurement metrics: You want to track live digital campaign performance and evaluate what’s working and what’s not. Check whether your B2B programmatic partner covers essential metrics like website traffic, impressions, click-through rates, CPC, conversions, etc. Ask about full account-level reporting and alignment across any account-based marketing (ABM) targets with relevant content. An experienced partner will set you up to track and optimize the right metrics from the beginning.7. Multichannel approach: B2B programmatic marketing lets you engage with prospects and customers using different tactics across the entire funnel. Buyers typically respond to these multichannel programmatic campaigns. Engagement metrics, action metrics and perception metrics help you determine the impact of campaign exposure across a certain audience. But pulling multichannel programs together into a holistic approach may require programmatic partner expertise to help you launch professional-level campaigns and targeting.What to ask before saying YES to a programmatic partnerBefore you opt for a specific programmatic partner, there’s still a bit more to think about before you make a decision. Remember to ask these crucial questions to improve your chances of a successful programmatic partnership.Do the solutions meet your needs?How much is the pocket pinch? Is the budget at par with your planned investment?Are the solutions effective and aligned with your martech stack?Is there concrete technical support? What about customer success teams?How fresh is the data, and what are its sources?Is there any omnichannel or multichannel optimization available?Does the provider share detailed analytics reports and campaign performance?Does the provider use live intent signals or first party data, as third party data phases out?Choosing a suitable B2B programmatic partner for your business can be stressful, time-consuming and challenging. It can also be the best move you make this year to improve your pipeline health.To know more about intent data-driven programmatic marketing, read the Programmatic FAQs.

7 Things that Matter in the New NormalWho would have thought an unknown virus would play such a role in accelerating digital transformation across B2B marketing? Programmatic marketing has given brands a ray of hope in driving business growth in these challenging times. Real-time bidding and detailed demographic data have replaced “blind” ad buys. More informed programmatic strategies put B2B marketers at par with changing buyer needs. Intent-driven programmatic marketing has shown its ability to drive ROI and increase brand awareness and loyalty.With creative innovation and hyper-personalization at scale, more and more organizations are inclined towards expert solutions launched with B2B programmatic partners. For many brands, this approach has more to offer than of hiring or building a solution themselves.Seven Things to Look for in Programmatic PartnershipsWhat do you consider when evaluating the best B2B programmatic partner for your business? To make your search simpler and more productive, consider these seven things and ask about them in your conversations:1. Guaranteed transparency: Transparency is the biggest concern when you’re selecting a programmatic partner -- Transparency and openness about sourcing, costs, guarantees and other items. Ask a potential provider whether they guarantee transparency about mark-up costs, ad placements and inventory sources. Evaluate their solution to see how easily it aligns with your marketing stack. Ensure they provide detailed campaign performance analysis for CRM strategies and future planning.2. Precise targeting options: Programmatic advertising soars higher than other marketing strategies due to its rigorous targeting and retargeting options. If this isn’t already a strength in your organization, it doesn’t have to hold you back. Look for a partner with a success team to quickly target and launch campaigns. Reaching the right audience at the right time is essential. Every marketer knows that, but they may not know how to do it. B2B buyers move fast, and you need to target and respond quickly to those specific prospects, rather than casting a broad net. With appropriate features in a solution, you can reduce unwanted costs, process delays and increase ROI through precise targeting.3. Proprietary technology: It seems there’s a different set of technological tools for every marketing need. Make sure your B2B programmatic partner is technologically sound to meet your digital marketing requirements. For example, many B2B brands have a wide-spread audience base, so hyper-local radius targeting probably won’t be suitable. Cognitive technologies involving AI ensure real-time optimization, which is pivotal for efficient programmatic marketing. Is your potential partner using this programmatic game-changer? Ask about your partner’s track record of innovation.4. Data quality: A bulky set of unstructured data can be quite messy and not ready for any useful purpose. User data, or intent data signals, on the other hand, can be the magic ingredient for successful programmatic marketing. Quality, contextual data helps you develop appropriate campaigns for prospective buyers, thus increasing conversion rates. Discuss the quality, volume and sources of data signals to engage with targeted audiences. Ask potential partners about their data management and hygiene practices. Are there guarantees about data quality? All

Location GroupM Nexus | Manager - MIS Automation Mumbai, India Senior Director - Strategy & Insights Bangalore - Floor 4, 29, India Finance & Commercial Job listing Job location Group Head - Commercial Mumbai, India Marketing & Business Development Job listing Job location Senior Director - Content Bangalore - Floor 4, 29, India Media Planning Job listing Job location Associate Business Director Mumbai, India Associate Business Director Mumbai, India Associate Director - Non Biddable Bangalore - Floor 4, 29, India Associate Media Planning Director Sector 20, Udyog Vihar, Phase-III, Gurgaon, Haryana EssenceMediacom | Associate Business Director Mumbai, India Executive Mumbai, India GroupM Nexus | Partner - The Exchange Mumbai, India Manager - Digital Mumbai, India Manager - Non Biddable Mumbai, India Manager- Non Biddable Bangalore - Floor 4, 29, India Partner Digital Sector 20, Udyog Vihar, Phase-III, Gurgaon, Haryana Senior Executive - Non Biddable Bangalore - Floor 4, 29, India Senior Media Planning Manager Sector 20, Udyog Vihar, Phase-III, Gurgaon, Haryana Programmatic, Biddable, Paid Media & SEO Job listing Job location Activation Director, Programmatic Mumbai, India Activation Manager, Mumbai, India Associate Director - Biddable Sector 20, Udyog Vihar, Phase-III, Gurgaon, Haryana Associate Director - Biddable Sector 20, Udyog Vihar, Phase-III, Gurgaon, Haryana Associate Director - CDT Mumbai, India Engagement Manager Mumbai, India Executive - Programmatic Mumbai, India Executive - Programmatic Mumbai, India Executive - Search Mumbai, India Executive - Search Sector 20, Udyog Vihar, Phase-III, Gurgaon, Haryana Executive - Social Sector 20, Udyog Vihar, Phase-III, Gurgaon, Haryana Executive Ecommerce 5 Locations Manager - Biddable Bangalore - Floor 4, 29, India Manager - Programmatic Sector 20, Udyog Vihar, Phase-III, Gurgaon, Haryana Manager - Programmatic Sector 20, Udyog Vihar, Phase-III, Gurgaon, Haryana Manager - Programmatic Sector 20, Udyog Vihar, Phase-III, Gurgaon, Haryana Manager - Programmatic 3 Locations Manager - Search Mumbai, India

Currently live in 10+ global markets, this is the first fully auditable programmatic premium supply marketplaceSpotX tapped as a preferred programmatic video exchange partnerNew York (October 22, 2020) — GroupM, WPP’s media investment group, today announced that it has expanded its global Premium Supply offering with video in the U.S. Currently, live in more than 10 global markets, GroupM Premium Supply (GPS) was launched in 2017 as the first fully auditable programmatic premium supply marketplace allowing end to end visibility on all buys. In expanding the offering to video, GroupM has tapped SpotX as its preferred programmatic video exchange partner.GPS directly connects GroupM clients to high-quality publishers to support programmatic buying objectives and mitigates the risk of the 15% unknown delta detailed in May’s U.K. ISBA study.In addition to end-to-end visibility on all buys, these partnerships ensure GroupM delivers for clients’ programmatic campaigns into engaging, effective, brand-safe environments while providing advantageous pricing, reduced transactional technology costs, and operational simplicity for their trading teams across multiple DSPs.The GPS expansion into video with SpotX will see them develop unique programmatic solutions for GroupM clients to streamline the ad planning, buying, decisioning, and optimization processes. With nearly all major ad-supported providers of OTT video working with SpotX, the partnership will enable GroupM to provide its clients with direct access to premium publisher inventory beyond linear television, thereby complementing traditional TV media buys.“GroupM Premium Supply allows clients to leverage our scale in a biddable environment while, at the same time, ensuring they’re accessing only the best possible publisher inventory in each market. This is exactly what the industry has been calling out for,” said Andrew Meaden, GroupM Global Head of Investment Strategy. Esra Bacher, GroupM’s managing partner, and programmatic investment lead adds: “As viewership dramatically increases in streaming video, we have chosen to partner with SpotX due to their strong relationships with the supply-side of the video ecosystem. We’re excited to continue our great work with them moving forward.”The GroupM-SpotX agreement is part of a growing industry trend around supply-path optimization (SPO) in which media owners and buyers are leaning into deeper relationships with

Wednesday, February 22nd, 2017 – 8:00 am Nielsen Catalina Solutions’ (NCS) original value prop focused on connecting media consumption with in-store sales for CPG brands.But in the past two years, NCS has moved beyond attribution and into building programmatic audience segments. Programmatic targeting is already almost 25% of NCS’ business, with a revenue goal this year between $20 million and $25 million, said Alec Rivera, VP of programmatic strategy and enablement.Two years ago, NCS data could be activated programmatically on 12 ad platforms. Today, that number is at 170, Rivera said, including direct relationships with DSPs like Turn, The Trade Desk and AppNexus, WPP’s Xaxis unit and DMPs or data onboarders like LiveRamp/Acxiom, Neustar and Nielsen Marketing Cloud. Each onboarding partner has around 40-70 ad tech integrations where it can send NCS audience segments.NCS is also building ad tech products so enterprise clients can have their own personal data environment “where a brand or agency’s data can be commingled with ours.” New Measurement ChannelsWhile programmatic targeting has been a strong growth driver for NCS, new measurement channels like addressable TV may be a bigger growth opportunity, said Andrew Feigenson, who was named NCS CRO last month.“Measurement is undervalued in digital marketing right now compared to, say, segmenting or ad serving, in terms of the apportionment of every dollar spent on media,” Feigenson said.Measurement is also NCS’ entree to potentially lucrative new ad channels.NCS is an early measurement partner for addressable TV buying with Comcast, Charter, Altice (which bought Cablevision in