Dsp and ssp

Author: m | 2025-04-24

PA win reporting: SSP to DSP What SSP's reportResult() will make available to the DSP's reportWin(). Post-auction reporting: DSP to SSP. Context: The DSP must capture and delegate post-auction reports to the SSP. If the SSP needs clicks, views, viewability metrics, the DSP must enable them to receive these events. What reports the SSP will need. PA win reporting: SSP to DSP What SSP's reportResult() will make available to the DSP's reportWin(). Post-auction reporting: DSP to SSP. Context: The DSP must capture and delegate post-auction reports to the SSP. If the SSP needs clicks, views, viewability metrics, the DSP must enable them to receive these events. What reports the SSP will need.

What are DSPs and SSPs?

Beast in the world of DSPs and SSPs. Think of it as your own blank canvas upon which to develop. You get all the features & optimization that you could have by in-housing, but naturally, the tech isn’t free, and a subscription is needed. DSP vs SSP: Difference between SSP and DSP It’s about time for a quick recap. If you are overwhelmed with the amount of info (that happens, trust us), here’s the main difference between SSP and DSP once again. Skip this, if everything has been clear by this point. DSP: Used for buying ad placements; Used by the demand side of the programmatic advertising; Allows the users to connect to ad exchanges with multiple SSPs; SSP: Used for selling ad placements; Used by the supply side of the programmatic advertising; Allows the users to connect to ad exchanges with multiple DSPs; How Do DSPs and SSPs Work? DSP SSP Ad Exchange in Action Now that you know so much about DSP vs SSP technologies, it’s about time we cement this info to the backrooms of your head. Namely, you’ll see how DSP SSP and ad exchanges work in tandem during the programmatic auction. Let’s assume the publisher toasterlovers.com wants to fill his Desktop Native ad slots and receive an average eCPM at about $ 3-4. There are three hypothetical advertisers who need a Desktop Native ad, the DSPs of which are connected to the same ad exchange as the SSP of toaster-lovers.com. Here’s how it happens: The user clicks on the site, and the real-time bidding auction starts. The site sends an ad request to an SSP if there’s a chance to show this user an ad. The SSP collects the user’s data and analyzes if there’s suitable ad space for the Desktop Native ad. There is! The ad exchange helps to give this data to DSPs that want to place a Desktop Native ad. Based on the pre-set targeting options, the DSPs bid on impressions. Three advertisers have CPMs of $3.50, $4.00, and $3.70. Ad exchange has determined the second to be the highest CPM, so

DSP and SSP - startmotionmedia.com

Every auction. Header bidding Header bidding is a technology that allows publishers to offer ad inventory to their programmatic partners before selling it directly. Basically, it’s a JS code that lets pubs use their SSPs in combination with ad servers to get better prices for their ad inventory. Header bidding is a free JS wrapper called a prebid adapter. The nuance is that to use it your SSP has to support this particular prebid adapter. It’s easy to check if it does; just scroll through the list here. Advanced inventory management To be honest, by advanced, we don’t mean anything fancy. The basic SSP has to allow publishers to manage different types of ad inventory (preferably cross-device ones) and detect + block certain types of malicious ads. SSP vs DSP: What Types Are There? As we said at the beginning, both technologies often reflect each other. There is not much difference between an SSP and a DSP here; the implementation methods are basically the same for each. The first distinction comes from how you set everything up. Basically, you can either: Outsource your SSP vs DSP dilemma That’s right, there are plenty of companies who’d eagerly take your role as a publisher/advertiser. In this case, you don’t really care about ad tech and just trust everything to professionals. Create your own SSP and DSP This one is called in-housing. It’s quite expensive and troublesome, but rewards with ultimate freedom and features. Basically, you’re now Amazon or Google, which is quite cool. Use third-party SSP vs DSP The last, most balanced, and popular option is using somebody’s DSP and SSP. There are multiple vendors for both. However, when it comes to paying for the technology, things get trickier. The options are as follows: A self-serve solution is what you’d typically think subscribing to a DSP and SSP is about. You basically have the software with basic buying/selling options, campaign/inventory management, and that sort of stuff. The tech is usually free to use, but in return, you pay a large margin for every ad placement sold/paid for. A white-label is a different

Is Google a DSP or SSP? - AdSparc

Optimization tools, and placement customization options. DSP vs SSP: Programmatic Clash “Wait a minute, if there’s a handy and easy-to-use platform for buying ads, shouldn’t there be one for selling them?” – There is! And its name is John Cena supply-side platform. Just like Goku & Vegeta and Sherlock & Moriarty, DSP & SSP are both so similar, yet so different. Dumb allegories aside, a supply-side platform is an automated ad tech platform that publishers use to manage, sell, and optimize the ad inventory of their mobile apps or websites. Just like DSPs, modern SSPs also help with effective campaign management and revenue optimization, but for publishers, not for advertisers. Obviously, if you’re looking for a DSP, you need to buy ad placements, not sell them, so you hardly need one. How Does DSP Programmatic Media Buying Work? As mentioned, programmatic works with the help of real-time bidding auctions. This means that you, as an advertiser (or any other ad business), use a DSP to bid for an ad slot simultaneously with the others. The highest bidder wins, the auction happens in a literal blink of an eye. Didn’t get it? Here’s a nice schema that explains how the programmatic auction happens: The user clicks on the site, and the RTB auction triggers. The site sends an ad request to the publisher’s platform (SSP) if there’s an opportunity to show this visitor an ad. The SSP collects the visitor’s data and analyzes whether there is suitable ad space. Let’s assume. PA win reporting: SSP to DSP What SSP's reportResult() will make available to the DSP's reportWin(). Post-auction reporting: DSP to SSP. Context: The DSP must capture and delegate post-auction reports to the SSP. If the SSP needs clicks, views, viewability metrics, the DSP must enable them to receive these events. What reports the SSP will need. PA win reporting: SSP to DSP What SSP's reportResult() will make available to the DSP's reportWin(). Post-auction reporting: DSP to SSP. Context: The DSP must capture and delegate post-auction reports to the SSP. If the SSP needs clicks, views, viewability metrics, the DSP must enable them to receive these events. What reports the SSP will need.

Differences Between DSPs, SSPs, and

Efficiency and optimization are critical in online advertising, and such tools as SSP and DSP help with this. These technological solutions provide seamless interaction between publishers and advertisers, automating the processes of buying and selling advertising space. In this article, you will learn about the features of SSP and DSP, which can be important if you want to launch customized programmatic platforms.What are SSP And DSP?SSP (Supply-Side Platform) is a platform in the programmatic ecosystem that is used to sell advertising space on publishers’ websites. The technology allows users to monetize their web resources and sell placements at the most favorable rates.DSP (Demand-Side Platform) is a platform in the programmatic ecosystem that is used to purchase advertising space from the advertising exchange. The technology allows the advertiser to choose the best place to display ads among many sites on the Internet.The platforms can be focused on both mobile and desktop traffic. Both systems are involved in the RTB auction but represent the interests of different parties (SSP – publisher, DSP – advertiser). Their interaction is built through Ad Exchange – a virtual advertising market where site representatives put up their advertising spaces.SSP And DSP operationLet’s imagine that a new publisher has entered the market, wishing to monetize their resources. They enter into an offer agreement with one of the SSP platforms and place special codes on their website, each of which is responsible for displaying ads in a particular block of the page. In this way, the platform is integrated

DSP vs. SSP: Understanding the

Like with Ying & Yang, light & darkness, Epom & banger content – it’s next to impossible to imagine DSP without an SSP. Despite being on different sides, both of these ad tech platforms are here to serve the ways of programmatic. DMP kind of looks odd in the equation, but you’d be astonished by how many people misinterpret it with the ad tech above. For that, it deserves today’s spot in the main cast! By the way, the show is “DSP vs. SSP,” the theme is about their differences and by the finale you’ll get which is most suitable for you and how to distinguish the good ones from the average. Epom is in the director’s seat; let’s roll! DSP vs SSP: What Is Programmatic Advertising? Before the detailed explanation of what DSP and SSP is, we’ve got to lay out the basics. Both DSP and SSP are not some concepts detached from reality; they are software! And this software is used for something called programmatic advertising. The DSP is made for those who buy ads (later on that), and the SSP is for those who sell their inventory. What’s this programmatic advertising? Think of it as a way to buy & sell ads automatically powered by real-time bidding (RTB) technology. It came as a successor to direct deals – the type of media buying where advertisers and publishers have to “manually” negotiate prices for each specific ad placement. Nowadays, even direct media buying has come far in terms of automatization, but with it DSPs and SSPs programmatic is still the ad king if you want things done fast and with minimal human interference. There are different types of deals possible in programmatic, but the most common is an open auction. In it, the demand side places their bids on a specific audience with a DSP simultaneously, and the highest bidder among them wins the impression. As a result, the supply side sells their ad inventory, and the auction winner can show their ad in it. The whole action takes less than 100 milliseconds. What is DSP? Now that

What are DSP and SSP? - A Complete

You are somewhat familiar with programmatic, let’s discuss SSP vs DSP in detail. A demand-side platform is the ad tech platform made for automatically buying programmatic ad placements. A DSP is a center for programmatic operations from the advertiser’s side. That’s why it’s a demand-side platform, duh. The tech is basically a key to the kingdom of programmatic deals. It lets you access ad exchanges – open marketplaces where all these auctions discussed above happen. DSP vs SSP: Who Uses a DSP? Advertisers aren’t the only ones who want to buy ad inventory. A DSP would be a must both for ad agencies and ad networks. Yes, there is a difference between the two, and yes, the ad tech for them varies. As for the ad agencies, they usually use the DSP to complete their client’s goals, which is to buy ads in the most efficient way possible. The role of an ad agency, in this case, is basically to be an advertiser instead of an advertiser. As for the ad networks, it gets a bit more complicated. There’s no DSP vs SSP dilemma in their perspective; to reach the top spot in their re-selling game, they use both DSPs and SSPs. Actually, there’s even more nuance to all of this. Just read our detailed guide on ad networks, ad agencies and ad exchanges, if you haven’t already (why?). What to Look for in a DSP? We’ve already discussed some of the not-so-obvious features you should keep in mind when choosing a DSP (along with the top 5 DSP and SSP examples). Still, for our beginner ad tech enthusiasts, here’s another list of what any modern demand-side platform should have: Frequency capping Yeah, this kind of an obvious tool, but it is the bread & butter of automatization software. For newcomers, frequency capping is when you put the number of times you want the user to see your ads on the screen every 24 hours/two weeks/months/etc. Rich media ad formats It goes without saying that a modern advertiser has to be prepared for any scenario. If your DSP doesn’t support

มารู้จัก ‘DSP SSP’ กันเถอะ

About under 100 milliseconds while the website is loading; Instead of sitting in a room with hungry-for-purchase people and raising your hand to up the stakes, you simply use your DSP to set up parameters of the ad placement you want and how much you are willing to pay for it. The DSP acts as your representative and automatically participates in an auction. Before we move on to what is a DSP’s exact role in the programmatic auction process, there are two important things to note about this media buying type: Don’t confuse programmatic with direct media buying. The latter is done via ad servers; the main difference is that the deals happen “manually.” The advertiser and publisher negotiate the exact price of an ad placement and where it is *khem* placed… The auction is automatic. This is cool and fast but has its peculiarities. For example, no party has control over where the ad will be placed exactly. That’s why the main focus of programmatic is the audience characteristics (targeting, data) and ad properties (ad format, price), not its location. DSP & Programmatic Tech Stack: SSP, Ad Exchange DSP is tightly integrated with the programmatic ecosystem, making it next to impossible to take part in an RTB auction without this ad tech piece. But a demand-side platform isn’t the only hero of the programmatic crew. Meet the rest of the clique and explore how a DSP differs from each. SSP Let’s start with a straightforward DSP vs SSP comparison. If the demand-side platform is an ad tech platform made for programmatic media buying, then: A supply-side platform is an ad tech platform made for programmatic media selling. Demand – supply, it’s that simple. Naturally, an SSP isn’t limited to just selling ad inventory. Like a DSP, It’s also a multi-functional tool that can optimize a publisher’s earnings, ad views, and fill rates. We already have a detailed comparison of an SSP vs DSP, but here are just some basic differences you should know about: What is DSP: Used for buying ad placements and campaign management; Used by the demand. PA win reporting: SSP to DSP What SSP's reportResult() will make available to the DSP's reportWin(). Post-auction reporting: DSP to SSP. Context: The DSP must capture and delegate post-auction reports to the SSP. If the SSP needs clicks, views, viewability metrics, the DSP must enable them to receive these events. What reports the SSP will need. PA win reporting: SSP to DSP What SSP's reportResult() will make available to the DSP's reportWin(). Post-auction reporting: DSP to SSP. Context: The DSP must capture and delegate post-auction reports to the SSP. If the SSP needs clicks, views, viewability metrics, the DSP must enable them to receive these events. What reports the SSP will need.

DSP กับ SSP: อะไรคือความแตกต่าง

Their bid wins and has an ad placement on the publisher’s website. The winning advertiser’s creative is loaded on toaster-lovers.com, and the user sees the ad. The DSP and SSP have done their job. What is a DMP? Now for the third wheel in the DSP vs SSP contest. A data management platform is an ad tech platform made for gathering, storing, and managing data. Why do we think it’s the odd one? Firstly, unlike DSP vs SSP, you don’t need a data management platform for a programmatic auction to happen. So it’s just conceptually different. Secondly, a DMP is a bit of dated technology. The customer data platform (CDP) is a fresher and more accessible platform that serves almost the same purposes. Naturally, a CDP will cost more. Nevertheless, you shouldn’t underestimate the DMP. A high-quality data management platform could elevate your ad game significantly. Just look for the one that: Supports automated database operations; Is secure and preferably cloud-based; Is transparent in its analytics, supports machine learning analytics. Who Uses a DMP? It’s been around for a long while, and both publishers & advertisers have figured out how to make great use of it. Use Case # 1. Demand-side The primary purpose of a DMP is to assist advertisers in their quest. The DMP allows them to segment the audience and extract insights from huge data clusters. With that, advertisers can build a better strategy and decrease user acquisition costs. Use Case # 2. Supply-side The common myth around the DMPs implies that they only serve the advertiser’s needs. They do not. The publishers can use the DMPs to store expensive first-party data. It’s a far more exclusive and more future-proof solution than third-party cookies + it will attract more advertisers as first party data allows for better targeting options. DSP vs SSP vs DMP: Final Showdown That was a lot of information. You surely, won’t reread it every time you need to remind yourself about SSP vs DSP vs DMP, so here’s a quick cheat sheet: DSP SSP DMP For what? For programmatically buying ad placements and

What is a DSP? Definition, Types, DSP vs SSP

Websites.Dynamic price floors allow the publisher to maximize ad revenue by setting a minimum cost-per-thousand (CPM) that they will accept, which can include both a hard and soft price floor.SSPs can also be connected with multiple sources of inventory, including ad networks, ad exchanges, and DSPs. The more connections an SSP has within the digital media landscape the more likely it is for the publisher to achieve monetization goals.Brand safety is another important feature for publishers, and supply side platforms can offer this assurance. By allowing publishers to specify the type of buyers they will sell to, they can prevent unwanted ads from appearing on their sites. What is the difference between a DSP and an SSP? DSPSSP is used by advertisersis used by publishersopens doors to purchasing models, like buying by impressionsconnects publishers with multiple DSPsallows to buy ad impressions from ad exchanges for the cheapest pricesells ad impressions for the highest price possible The definition of a DSP is a demand-side platform, which is how media buyers interface with the programmatic buying space. As mentioned above, supply side platforms, or SSPs, are the technology platforms used by publishers to make their ad inventory available to ad exchanges.Buyers are usually ad agencies, trading desks, or direct advertisers who have access to a DSP. However, without access to an SSP, the DSP would be useless. DSPs must plug into SSPs in order to make ad inventory available to bidders.Bottom line, the DSP and SSP must both be present within the. PA win reporting: SSP to DSP What SSP's reportResult() will make available to the DSP's reportWin(). Post-auction reporting: DSP to SSP. Context: The DSP must capture and delegate post-auction reports to the SSP. If the SSP needs clicks, views, viewability metrics, the DSP must enable them to receive these events. What reports the SSP will need.

Sebastian Giannola on LinkedIn: dsp ssp

In today’s rapidly evolving digital advertising landscape, understanding the key players, such as demand side platform companies and supply side platform examples, is essential. Demand Side Platform (DSP) companies are the technology providers that enable advertisers to buy ad placements programmatically, optimizing their online advertising strategies. On the other side of the equation, Supply Side Platforms (SSPs) serve the interests of publishers, who use these platforms to manage, sell, and optimize their available ad space. The core difference between SSP and DSP lies in their primary users: while DSPs are tailored for advertisers and marketers, focusing on the ‘demand’ side of the market, SSPs are designed to meet the needs of publishers, representing the ‘supply’ side. Thus, when comparing a Demand Side Platform vs. a Supply Side Platform, it’s like comparing two sides of the same coin – DSP and SSP work in tandem to create a seamless environment for the buying and selling of digital ad inventory. As you delve deeper into DSP marketing strategies, you will find that these technologies are fundamental in shaping modern advertising transactions.If you’re involved in programmatic advertising, you’ve likely come across the terms “demand side platform” (DSP) and “supply side platform” (SSP). DSPs are platforms that allow advertisers to purchase digital ad inventory across multiple ad exchanges and publishers, while SSPs enable publishers to sell their ad inventory to advertisers through ad exchanges. Some popular demand side platform companies include Google Ads, The Trade Desk, and MediaMath, while examples of supply side platforms include OpenX, PubMatic, and Rubicon Project.There are some key differences between DSPs and SSPs. While DSPs are focused on buying ad inventory, SSPs are focused on selling it. DSPs are used by advertisers to target their desired audience with ads that are relevant to their interests and demographics, while SSPs are used by publishers to optimize their ad inventory and ensure they’re getting the best possible price for it. Despite these differences, both DSPs and SSPs play an important role in programmatic advertising, and the success of one depends on the success of the other.In order to succeed in programmatic advertising, it’s important to understand the nuances of both DSP marketing and SSP marketing. By utilizing a list of demand side platforms and understanding how they can help you reach your target audience, you can improve your demand side platform programmatic advertising efforts and achieve better results. Similarly, by learning about supply side platform advertising and the benefits of using an SSP, you can ensure that you’re getting the best possible return on your ad inventory. Ultimately, whether you’re focused on DSP advertising meaning or sell side platform optimization, a comprehensive understanding of programmatic advertising is essential for success in the mobile marketing and user acquisition space.The use of advertising technology platforms like a DSP (demand-side platforms) and/or a SSP (supply-side platforms) makes ad buying and selling more seamless than ever before. These two are the critical components used in the programmatic advertising ecosystem. Using these platforms makes supply and