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BTB Soft Inc. d/b/a B2B Soft ( B2B SOFT, we, us or our ) ( B2B SOFT or We ) is committed to safeguarding your privacy online. B2B Soft contact info: Phone number: (212) Website: www.b2bsoft.com What does B2B Soft do? Founded in 2025 and headquartered in New York City, New York, B2B Soft is

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Last update: Wed Jan 22 2025 00:00:00 GMT+0000 (Coordinated Universal Time) Topics: B2B Install CREATED FOR: Beginner Intermediate Admin Developer The Adobe Commerce B2B extension, magento/extension-b2b is available for all supported versions of Adobe Commerce. It is installed after installing Adobe Commerce. Requirements Adobe Commerce, all supported versions PHP 8.1, 8.2, and 8.3 (requires B2B 1.5.0) Composer Adobe Commerce B2B version 1.4.2+ is not compatible with PHP 8.3. If you upgrade the Commerce instance to Commerce version 2.4.7+, ensure that PHP version installed on the instance is PHP 8.2 to retain compatibility with B2B 1.4.2+. Supported platforms Adobe Commerce on cloud infrastructure (ECE) Adobe Commerce on-premises (EE) Installation steps Prerequisites Access to repo.magento.com to download the extension. For key generation and obtaining the necessary rights, see Get your authentication keys. Save authentication keys for installation by defining them globally in your COMPOSER_HOME directory. Or, save them to an auth.json file in the Adobe Commerce application root directory. Supported version of the B2B extension–Determine the most recent version of the B2B extension that is supported on the deployed Adobe Commerce version. Check the release notes for the most current information about version compatibility, updates, or changes that can affect installation or upgrade requirements. B2B Release Notes Adobe Commerce Release Notes Install the B2B extension (magento/b2b-extension) using Composer. The extension is a composer metapackage that includes the collection of modules that enable the B2B capabilities for an Adobe Commerce instance. For a list of included modules, see B2B Packages. Cloud infrastructure note tip TIP When installing Adobe Commerce B2B on cloud infrastructure, Adobe recommends that you deploy your Adobe Commerce application to an Integration or Staging environment before beginning. Adobe recommends working in a development branch when adding the B2B extension to your project. If you do not have a branch, see Create a branch for development. When installing the B2B extension, the Magento_B2b extension name is automatically inserted in the app/etc/config.php file. There is no need to edit the file directly. To install the B2B extension: On your local workstation, change to your project directory. Create or check out a development branch. Add the B2B extension to the require section of the composer.json file. code language-bash composer require magento/extension-b2b --no-update Update the project dependencies. code language-bash composer update Add, commit, and push code changes. code language-bash git add -A code language-bash git commit -m "Install the B2B extension." code language-bash git

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Business-to-business (B2B) companies are those that conduct transactions with other businesses rather than with individual consumers. These transactions can involve just about anything: goods and services, raw materials, manufacturing equipment, labor and services, and, in Zoho's case, software solutions. Zoho CRM has been in the business of helping businesses for three decades. It's as B2B as businesses get.Today's B2B buyers are unique; they're intelligent, value-driven, and seek personalized experiences–more so than consumers in business-to-consumer (B2C) markets. To improve or even define your B2B sales strategy, you first need to understand it.In this article, we'll examine the meaning of B2B sales, what its characteristics are, and how solutions like Zoho CRM can enhance your B2B sales strategies. You can be a total novice or a juggernaut - this article is for anyone in sales looking to learn more.Table of ContentsWhat is B2B?Key Characteristics of B2BHow are today's B2B buyers different?The B2B Sales ProcessLet's build a B2B Sales StrategyChoose the right B2B sales strategy. Choose the right CRM.What is B2B?As we've said, B2B refers to commerce conducted between businesses.Imagine going to a farmer's market. As a restaurant owner, the business you'd do there is B2B; you'd buy ingredients in bulk, plan ahead, negotiate terms, and build long-term relationships with farmers to ensure consistent quality and supply. Several parties would be involved in making the decisions in this process. But if you just go to buy goods for yourself, you're buying for immediate use—an evening dinner, perhaps. You'd act quickly based only on your own preferences, and you'd be the only stakeholder involved in the decisions (unless, of course, you bring your children with you). That's B2C.Your business may potentially serve both B2B and B2C markets, and creating successful sales strategies requires awareness of their distinctive features, because B2B and B2C spaces are a lot more different than you may think.Further Reading:Why Traditional B2B Sales Methods Are No Longer Enough Key Characteristics of B2BLong sales cycles B2B sales often require significant amounts of time for research, negotiations, and approvals, resulting in longer sales cycles. This extended process is crucial for building trust, demonstrating value, and meeting the complex needs of businesses. On average, B2B sales cycles exceed six months, according to CSO Insights.Multiple decision-makers Decisions in B2B sales typically involve several stakeholders, such as managers, procurement officers, and financial analysts. Gartner reports that the average B2B buying group consists of six to ten decision-makers, which means sales teams must effectively engage and communicate with all parties to reach a consensus.Large orders B2B transactions typically involve bulk purchases as opposed to small, one-off purchases. Businesses tend to buy in large quantities to proactively meet their dynamic demands and to get fair prices. Between trials, samples and prototypes, and demos, this order is subject to change at will. Therefore, bulk orders require careful planning and coordination to meet business clients' specific needs.Complex contracts Large businesses deal in sales agreements: detailed contracts, service level agreements (SLAs), and long-term commitments. You must clearly outline the terms, conditions,

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Requiring multiple decision-makers and longer negotiation periods. Relationship management is crucial in B2B transactions, with a focus on building long-term partnerships.Alibaba is a prime example of a B2B marketplace, connecting suppliers with businesses worldwide. In contrast, Amazon primarily serves individual consumers, though it also has a B2B arm.Where Do You Find Offline B2B Marketplaces?Offline B2B marketplaces continue to thrive in the form of trade shows, industry fairs, and wholesale markets. These events provide valuable opportunities for face-to-face networking and product showcases.The Canton Fair in China is one of the largest offline B2B marketplaces, attracting thousands of suppliers and buyers from around the world.In the USA, CES (Consumer Electronics Show) is a major tech industry event that serves as a significant B2B marketplace.What Is the Best Way to Source Products without B2B Marketplaces?Direct sourcing from manufacturers is one effective alternative to B2B marketplaces. This approach can lead to better prices and more control over product specifications. However, it requires more time and effort in research and relationship-building.Using sourcing agents can be beneficial, especially when dealing with international suppliers. These professionals have local knowledge and can help navigate language and cultural barriers.Attending trade shows, while still a form of marketplace, allows you to see products firsthand and build personal relationships with suppliers. This method combines the benefits of direct sourcing with the convenience of having multiple options in one location.Conclusion: Choosing the Best B2B Marketplaces for Your BusinessB2B marketplaces are transforming the way businesses operate. They offer a wide range of benefits, from increased efficiency to expanded market reach.The rapid growth of these platforms is evident, with B2B marketplace sales doubling in 2023. This trend shows no signs of slowing down.When choosing a B2B platform, consider factors like industry focus, user experience, and integration capabilities. Remember, the right marketplace can significantly boost. BTB Soft Inc. d/b/a B2B Soft ( B2B SOFT, we, us or our ) ( B2B SOFT or We ) is committed to safeguarding your privacy online.

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Is and at the stage of their journey.And the more you engage with a buyer, in the channels they are active in, the more data points you collect to understand them on a deeper level. The more you understand them, the more personalized your marketing communication can be. That’s how you acquire them. And that’s how you retain them. And that’s how you create a successful B2B marketing strategy.Whether you’re looking to acquire new customers or retain existing customers, a CRM platform is the foundation of your B2B marketing strategy. Book a 30-minute demo with one of our CRM experts and we’ll show you how SuperOffice CRM can help you reach your B2B marketing goals. Customers also askWhat is the difference between B2B and B2C marketing? Business to business (B2B) and business to consumer (B2C) marketing strategies differ as they’re based on attracting two specific audiences. B2B marketing strategies attract businesses whereas B2C marketing strategies attract consumers.Why is B2B marketing important? B2B marketing is important as it makes it easier for companies to acquire new customers, keep existing customers and grow their business. A solid B2B marketing strategy can help withstand market and economic crises. Without B2B marketing, you will be neglected by your audience.What is most vital to the success of B2B marketing? The most vital success in B2B marketing is empathy - having a genuine understanding of who your ideal customer is and the pain points and challenges they face. You can use empathy to create a marketing strategy that uses storytelling and creativity that aligns on who they are to create long-term business relationships.Resource’s you’ll loveEmail Marketing: A Data-driven Guide For B2B CompaniesRelationship Marketing: 3 Ways to Create Lifelong CustomersCustomer Marketing: Three Proven Growth Marketing Strategies21 Of The Best B2B Email Marketing Campaigns (With Real Examples)

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Your standards.The big obstacle here is the default Magento fails to generate an informative registration for B2B and cannot let the store admin decide who becomes wholesale customers.To process the issues, seeking an optimized solution is the only choice left for you!The solution from BSS CommerceWhether your website targets only B2B users or both of the types, registration form customization is a must!Only by classifying customers, you can come up with appropriate pricing, promotion strategies, or customer management.Improving the B2B signup form gives you the following benefits:Effective customer segmentation for B2B & B2C.Seamless shopping experiences for each customer type.Approve/decline B2B account registration at ease.Actively monitoring B2B registered accounts.To remove the default limitation, Magento 2 Custom Registration Form was born!Benefits Of Magento 2 B2B Registration FormRich B2B customer dataEnrich B2B customer data to learn more.Gain limitless long-term relationship opportunities.Increase customer loyalty.Spam risk reductionJunk account issues elimination.Reduce risks of being stalked by rivalries.Time-saving of sorting indecent accounts.B2B & B2C segmentationBetter pricing & discount strategies by B2B & B2C user segmentation.Create a seamless shopping experience for each customer group.Outstanding Features of Magento 2 Custom Form ExtensionCreate new registration form for B2B customersTo learn more about B2B customers, Magento 2 Wholesale Customer Registration Form advances the process by adding additional fields to the sign-up form:Date of Birth.Gender.Tax/VAT number.Address Information.For example, the VAT number is the critical field for merchants to verify the legality of customer businesses.Show/Hide the default registration as wishedThe new Magento form can be used along with the default “Create an Account.”Or else, the admin can simply disable the default sign-up link for better control of registration requests!Accept/Reject any B2B customer registrationMagento 2 Approve Customer Registration allows the admin a chance of reviewing users before activating for any registration request!Moreover, the admin can edit/update the status of B2B accounts in Customer Grid or on Customer Detail Page.To clarify B2B & B2C customers, users are assigned to appropriate customer groups right from the start:Wholesale accounts via B2B registration form: Wholesale or specific group in advance.Other users registered via default sign-up link: General group.Other features of Magento 2 Wholesale Customer RegistrationNotify registered wholesale account.When

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Businesses that source raw materials, finished goods, or services.Sellers: Suppliers, wholesalers, or manufacturers offering products or services in bulk.Admin: The marketplace operator who manages all the operations on the platform.Delivery: Third-party service providers facilitating shipping operations, attempting timely deliveries.Types of B2B Marketplace WebsitesB2B marketplace websites vary based on industry focus, transaction models, and target audiences. Below are the primary types of B2B marketplace websites:Vertical B2B Marketplaces: These platforms cater to a specific industry or niche—offering specialized products or services. Thus, providing specialized products based by focusing on a single sector. Examples include Alibaba, Tender, and more.Horizontal B2B Marketplaces: Unlike vertical marketplaces, horizontal B2B marketplaces serve multiple industries by providing a wide range of products or services under a single platform. For instance, Amazon Business, eBay, Faire, etc.Product-based B2B Marketplaces: These platforms facilitate transactions involving tangible goods, typically in bulk quantities. For example, Amazon Business, Alibaba, IndiaMart, and more.Service-based B2B Marketplaces: Focused on business services rather than physical products, these marketplaces connect companies with service providers offering IT solutions, consulting, marketing, legal, and other professional services. For instance, Upwork, Clutch, etc.Procurement-focused B2B Marketplaces: These marketplaces streamline enterprise procurement by offering vendor management, bulk purchasing, and contract negotiation tools. Examples include Tradeshift, Alibaba, etc.Hybrid B2B Marketplaces: Hybrid marketplaces combine product and service offerings, allowing businesses to procure both physical goods and professional services within a single platform. For e.g., Amazon Business, eWorldTrade, etc.Planning to Launch a B2B Marketplace Website One of a Kind?How Does a B2B Marketplace Website Work?A B2B marketplace website operates through a structured workflow that ensures seamless interactions between buyers and sellers. Here’s how the ecosystem works:1. Seller Onboarding: Businesses (suppliers, wholesalers, or manufacturers) register themselves on the platform, create profiles, and list their products or services with detailed descriptions.2. Buyer Navigation: Buyers navigate the platform to look for

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The B2B eCommerce landscape is evolving, with businesses shifting from offline interactions such as boardrooms and trade shows to discussions & negotiations via digital platforms. Today, businesses expect the same seamless, efficient, and data-driven experience that B2C marketplaces offer—only with the added functionalities of bulk orders, negotiations, and long-term contracts. This shift presents a massive opportunity for those ready to build a digital ecosystem that connects buyers and suppliers in a smart, more scalable way.However, building a successful B2B marketplace website is no small feat. It ain’t just about building a platform; it’s about creating a trusted ecosystem where businesses can transact seamlessly. Therefore, it demands a strategic foundation, a robust technology stack, and a clear strategy for driving adoption and engagement.Whether you’re an aspiring entrepreneur looking to launch a niche platform or an enterprise aiming to digitize your supply chain, this blog will walk you through the essential steps to build a B2B marketplace website.Ready to create a robust, profitable B2B marketplace website? Let’s get started.Table of ContentsWhat is a B2B Marketplace Website?Types of B2B Marketplace WebsitesHow Does a B2B Marketplace Website Work?Top B2B Marketplace WebsitesSteps to Build a B2B Marketplace WebsiteCustom Development v/s Readymade Software: Which Development Approach is an Optimal Choice?Yo!Kart: A Cost-Effective B2B eCommerce Marketplace SoftwareWrapping UpFAQsWhat is a B2B Marketplace Website?A B2B (Business-to-Business) marketplace website serves as a digital ecosystem where multiple businesses interact, negotiate, and transact. Unlike B2C (Business-to-Consumer) eCommerce marketplaces, where businesses sell directly to consumers, B2B marketplace websites connect manufacturers, wholesalers, suppliers, and distributors with retailers, enterprises, and other businesses looking to procure goods or services in bulk.These platforms often integrate advanced functionalities such as RFQ (Request for Quote), bulk order management, supplier verification, and automated workflows to enhance the procurement process. A successful B2B marketplace consists of the following core components:Buyers:. BTB Soft Inc. d/b/a B2B Soft ( B2B SOFT, we, us or our ) ( B2B SOFT or We ) is committed to safeguarding your privacy online. B2B Soft contact info: Phone number: (212) Website: www.b2bsoft.com What does B2B Soft do? Founded in 2025 and headquartered in New York City, New York, B2B Soft is

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The store will not work correctly in the case when cookies are disabled. 1000+ downloads Trusted by customers from our ecosystem: Magento 2 B2B Registration Form is an extension that allows you to add custom fields in the signup form and verify customer registration before activating accounts. Administrators could manage the B2B sign-ups more easily by customizing the customer registration form to collect customer information more effectively. Specifically, the main functions of Magento 2 B2B Registration Form are:Establish a distinct registration form tailored for B2B customers.Exercise control over B2B registrations, categorizing them as preview, pending, approved, or rejected.Customize the visibility of the default registration link as needed.Notify registered users through both email notifications and frontend messages.Seamless compatibility with both CAPTCHA and reCAPTCHA for enhanced security.Harmony with the Porto theme and the Fastest and Infinit of CodazonExpand functionality by incorporating unlimited Magento 2 Customer Attributes into the B2B Registration form.Extensive support for both REST and GraphQL APIs for versatile integration.NEW UPDATE:Compatible with Magento 2.4.7 & PHP 8.2Compatible with Hyva themeAdd page type - B2B Registration Form when creating a widgetAdd send mail pending and confirm to customerCompatible with Magento 2 Company Account and Magento 2 Customer Attributes>> Get more in our B2B Extension Magento Package - Save 50% on a complete B2B solution! Open Source (CE): 2.3.x - 2.4.x | Commerce On-Premise (EE): 2.3.x - 2.4.x Make Magento 2 B2B Registration Form Greater!The bigger the cake, the better they taste!Large customer shares definitely mean a higher chance for sales! However, managing both B2B and B2C on one site is double hard. The default Magento 2 registration isn't flexible enough to separate customer groups right from the very start!Simple default signup forms prevent your B2B website from nurturing the customer database. While you may need fundamental information from B2C users, B2B is a whole another matterWholesale customer data is essential for store owners to understand the business profiles, manage a long-term relationship, and even offer appropriate promotion programs.Furthermore, verifying B2B registration is compulsory! Not every signup can be your prospects, there may be spam, junk accounts, or companies that do not meet

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Lead generation and B2B lead generation services lies in the target audience. Lead generation can encompass both B2B and business-to-consumer (B2C) scenarios, whereas lead generation for B2B sales exclusively focuses on attracting and engaging businesses as potential customers.B2B lead generation often requires a more targeted and strategic approach, as the sales cycles in B2B transactions are typically longer and engage multiple decision-makers. Also, pursuing B2B leads involves understanding the unique needs and pain points of businesses, developing specialized messaging and employing specific channels and tactics to reach and engage the audience effectively. How Do B2B Lead Gen Services Find & Target the Right Prospects? B2B lead gen services employ various strategies to find and target the right prospects. We conduct market research, analyze buyer personas and utilize advanced targeting techniques. This includes leveraging data and technology to identify opportunities based on specific criteria such as industry, company size, job title and more. Combining research and advanced targeting methods ensures your business reaches the most relevant and high-potential prospects. What Services Does memoryBlue Offer? Generating sales leads for B2B is just one of the sales development services we provide. Sales development services encompass a range of activities and strategies aimed at identifying, engaging and nurturing potential customers to generate sales opportunities. B2B lead generation services specifically focus on the initial stages of the sales development process, where the primary goal is to identify and attract qualified prospects who have shown interest in a product or service.In the sales development services landscape, lead generation for B2B sales acts as a crucial foundation for driving revenue growth. It involves various tactics and channels to capture the attention and contact information of potential B2B buyers. This can include activities such as outbound prospecting, inbound marketing, content marketing, email campaigns, social media outreach and more.Once. BTB Soft Inc. d/b/a B2B Soft ( B2B SOFT, we, us or our ) ( B2B SOFT or We ) is committed to safeguarding your privacy online.

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B2BSalesTechnologyUpdated: December 18, 2024U.S. B2B technology sales are forecast to exceed $70 billion in 2025. Navigating the complexities of B2B tech sales can be daunting. From intricate decision-making processes to proving the ROI of your products, these challenges can hinder your ability to close deals and grow your business. However, with the right strategies, you can turn these obstacles into opportunities and excel in the market.In this guide, we’ll explore the top five challenges in B2B tech sales and provide you with practical techniques to overcome them. Whether you're facing fierce competition, managing lengthy sales cycles, or struggling to engage prospects through cold emails, you'll gain valuable insights to elevate your B2B tech sales efforts.Understanding the Landscape of B2B Tech SalesIn the tech industry, B2B (business-to-business) sales are distinctly different from the traditional B2C (business-to-consumer) approach. Success in the complex world of B2B tech sales requires a deep understanding of its unique characteristics and staying updated on the latest industry trends and market dynamics.What Makes B2B Tech Sales Unique?B2B tech sales are characterized by larger deal sizes, a more intricate decision-making process, and a smaller total addressable market compared to B2C sales. Unlike selling to individual consumers, B2B tech sales typically involve navigating multiple stakeholders, each with their own priorities and concerns. The sales cycle is also generally longer, as businesses meticulously evaluate the potential return on investment (ROI) before making a purchase decision.Current Trends and Market DynamicsThe B2B tech sales landscape is constantly evolving, and staying ahead of the curve is essential for success. Some of the key trends and market dynamics that are shaping the industry include:The growing importance of data-driven decision-making, with B2B tech buyers increasingly relying on metrics and key performance indicators (KPIs) to evaluate potential solutions.The rise of subscription-based pricing models, which offers businesses more flexibility and predictable costs.The increasing demand for personalized and consultative sales approaches, as B2B buyers seek more than just a product pitch.The accelerated adoption of digital sales tools and technologies, such as customer relationship management (CRM) systems and sales enablement platforms.B2B vs B2C SalesB2B Tech SalesB2C SalesDeal SizeLargerSmallerDecision-Making ProcessMore complex, involving multiple stakeholdersSimpler, typically involving a single decision-makerSales CycleLongerShorterTotal Addressable MarketSmallerLargerBy understanding the unique characteristics of B2B tech sales and staying up-to-date on the latest industry trends, sales professionals can better navigate the complexities of this dynamic market and position themselves for long-term success.Challenge 1: Navigating Complex Decision-Making ProcessesOne of the primary obstacles in B2B tech sales is navigating the intricate decision-making process, which often involves multiple stakeholders with diverse interests and priorities. To succeed in this landscape, salespeople must understand the various decision-makers involved and develop strategies to build consensus and secure buy-in across the organization.Understanding Multiple StakeholdersIn a typical B2B tech sales scenario, the decision-making process can include a range of stakeholders, with six and 10 people now typically involved in 41% of business purchase decisions. This may include C-suite executives, department heads, IT managers, procurement teams, and end-users. Each of these stakeholders may have distinct priorities, concerns,